Fillauer, Chattanooga, Tennessee, has named Victoria (Vikki) Ledbetter as its new director of Marketing.
She will oversee marketing operations, sales enablement, digital communications and overall content and brand strategy. She will also be responsible for promoting and protecting the company's portfolio.
Ledbetter comes from employee benefits at Unum, where she most recently served as an interim director and manager in corporate communications. She has also worked with clients from various industries on their communications and marketing strategies.
"Vikki brings deep experience and fresh energy to the industry," said Traci Dralle, Fillauer president. "She has a passion for data, research and creative problem solving that will help us tell our story and better serve our clients and customers." Ledbetter holds a master of science degree in integrate marketing and communications from West Virginia University, and communications and history bachelor of arts degrees from the University of Tennessee at Chattanooga. She maintains numerous volunteer and freelance relationships and has held board roles with non-profit organizations.