WillowWood Names New CFO

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WillowWood, Mount Sterling, Ohio, has named Craig Higgins as its new chief financial officer to round out its executive leadership team.


Higgins will focus on financial planning, operating budgets, and decision support analysis.

"I'm starting at WillowWood at a very unpredictable time not only for us, but for the world," said Higgins, who joined the company on March 2. "Regardless, I am excited to be a part of this team and this company. When you see a company, that has been successful for more than a century, working to become a greater presence in its industry while having the people, the skills, and the backing to accomplish that goal, you want to become part of it."

"Without a doubt, Craig was the right choice," said Mahesh Mansukhani, WillowWood's CEO. "He's not only the best fit, but he's a treasure trove of experience and will further our initiatives to drive performance, growth, and overall success."