Paralympic Winter Sports Get New Logos

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New brand identities have been unveiled for US Paralympics Alpine Skiing, Nordic Skiing and Snowboarding.

Photograph courtesy of the USOPC. ©USOPC.

The United States Olympic and Paralympic Committee (USOPC) unveiled new brand identities for US Paralympics Alpine Skiing, Nordic Skiing, and Snowboarding. The move was intended to create unique identities for each sport and to raise awareness of Paralympic sports across the United States.

The red, white, and blue logos feature stars in the design and are in the shape of a shield. Each logo has a visual representation of the sport, a unique accent color, and a specific font identity.