Traversing the Road Ahead - July 2006

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Feature

Commoditization vs. Customization: Are Trends in O&P Affecting You?
By Miki Fairley


Editor's Note : Some roads are smooth and winding with scenic vistas while others are rocky and call for careful footing. The path before the O&P profession includes both anticipated obstacles and unmapped forks, each challenge requiring well-thou...

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Feature

Business Analysis Questionnaire
By Miki Fairley


This questionnaire will help you in analyzing the currentstate of your business and in planning future strategy to thrive ina competitive environment. How is my business doing now as compared with last year andthree years ago? Do I now have more c...

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Feature

Don’t Give Away Your Business! Get It and Keep It
By Miki Fairley


The sales reps aren't taking business away--theorthotic shops are giving it to them. --Mark DeGroff, DeGroffOrthopedic Supplies, Commerce, Michigan It is not about marketing--it is about formingrelationships .--Joyce Perrone, consultant, Promise...

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Feature

Should O&P Develop Its Own Approach to Evidence-Based Practice?
By Edward S. Neumann


Judging from trends and predictions, a "perfect storm" would appear to be gathering strength in O&P. Healthcare cost containment will bring major changes none of us is looking forward to, cut-throat competitive practices are a growing concern, and...

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Feature

Seeing the Light at Sunriver: AOPA Plans Ahead
By Miki Fairley


Rental canoes wait in the glassy morning lagoon on the Deschutes River at Sunriver Resort, Oregon.Photo by Thomas Boyd. The adage, "When the going gets tough, the tough get going," can certainly be applied to the orthotics and prosthetics field. A...

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Industry Leader

Bob Gailey: Helping Amputees Enjoy a Better World
By Miki Fairley


Gailey works with Sergeant Dan Metzdorf at the Blaze Amputee Running Clinic in Warm Spring, Georgia. When you meet Robert Gailey, PhD, PT, one of the first things that impresses you is his boundless energy and enthusiasm. Bob lives large--he's pas...

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Today's Consumer

Andrew Lorence: 91-year-old World War II Veteran and Amputee Looks Forward to Each Day
By Sherry Metzger


The historic battle more than 60 yearsago is remembered as the bloodiest, largest land battle the US Armyhas fought to date, leaving more than 80,000 US soldiers dead,missing, or wounded. The Battle of the Bulge, named for the small,borderline "bu...

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Solutions

Creative Solutions for Foot Complications
By Gordon Zernich, CP, BOCP


When the stakes are high and the odds are long, there are worse places to be than at the roulette table in Rick's Café Americain, Casablanca-after all, it is only money. However, when the stakes involve the healing of a foot condition that has rec...

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Cycling Trek Brings Hope, Inspiration to Thousands
By Joe Sapere


As spring turns to summer, every year for the pastfive years, three people get on their bicycles and ride across theUnited States, visiting patients in more than 26 rehabilitationhospitals and bringing hope and inspiration to thousands of peoplefa...

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Progress on Parity

APPLL Update: Bringing People Together to Push
By Morgan Sheets


The Amputee Coalition of America (ACA) isorganizing meetings in various states to help educate and mobilizeactivists and create formal campaign structures to advanceprosthetic parity in the coming months. Briefings at the Region A Empowerment Meet...

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Got FAQs?

Got FAQs?
By Lisa Lake-Salmon


The future of your practice depends on knowledgeable billing and collection information. Understanding the full aspect of billing guidelines and procedures will effectively increase your reimbursement. This informative column will help providers a...

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Perspective

ABC, BCP Union is Smart Partnership for Patients, Professionals, and Payers
By Séamus Kennedy, BEng (Mech), CPed


The recent announcement that the Board for Certification in Pedorthics (BCP) and the American Board for Certification in Orthotics and Prosthetics (ABC) have begun deliberations to create a combined organization came as a welcome surprise. The pri...

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Viewpoint

From the Editor: Summer Reading for the Travels Ahead
By Tina Eichner


If you have not yet read the dramatic tale of life and hope in Afghanistan told by Farah Ahmedi, I highly recommend adding it to your summer reading list. While attending the ACPOC meeting held in Sacramento, California, in mid-May, I picked up a...

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