O&P Community Involvement Thrives Despite Pandemic - December 2020
O&P Community Involvement Thrives Despite Pandemic
By Betta Ferrendelli
Though the novel coronavirus has managed to strain time, energy, and resources, and forced social distancing for most O&P businesses, there is one thing the virus has failed to do—stop those businesses from connecting with and giving back to their...More...
Understanding Community Development
By John T. Brinkmann, MA, CPO/L, FAAOP(D)
UNICEF is one of many United Nations community development programs. 1 The UN defines community development as "a process where community members come together to take collective action and generate solutions to common problems." 2 The definitions...More...
Close Election Leaves Murky O&P and Healthcare Policy Agenda
By Peter W. Thomas, JD, Taryn Couture, MPA, and Joseph Nahra
FOUR DAYS AFTER THE CLOSE OF POLLING STATIONS on election day, the Associated Press announced that Joe Biden had secured the presumptive title of president-elect, exceeding the 270 electoral college votes needed to win the presidency.More...
Academy Society Spotlight
Academy Society Spotlight: Experiences in International Volunteer Work
By Jon Batzdorff, CPO, FAAOP
It was my turn to drive. There were nine of us in an oversize grey Chevy Suburban driving along one of the most barren expanses of highway in California. The arid landscape was dotted with scrubby bushes, some twisted trees, and occasio...More...
Marketing Tips During COVID
By Cathie Pruitt
Since the beginning of the COVID-19 pandemic, with more experience regarding its effects on our businesses, some ideas of what sales and marketing strategies should look like for the foreseeable future are surfacing. I spoke with some O&P clinics'...More...
December 2020 Editor's Note
By Andrea Spridgen
Relationships are at the heart of successful O&P care, and for most practices those relationships extend beyond the individual patients to the communities in which they provide care. As we find ourselves in the throes of a pandemic and on the he...More...