Richard, you bring up an excellent point. I know ABC has been trying to update their marketing efforts and bringing them into new technologies such as digital badges for practitioners and the coming soon digital badges for accredited facilities. I also love the new compliance calendars and monthly compliance emails they’ve started doing, so I think the marketing department has been trying to step up their game, for sure.
I also agree that the logo is outdated and not a great representation of our current industry, but I also know it costs a lot of money for organizations to update a logo, all new print material, etc. Maybe you’re on the right path with suggesting a fund or even a fundraising plan to consider this change. I wonder if this has already been on their radar.
For example, look at the difference between the old fashioned AMA logo and their new and improved one below. (If it doesn’t come through to list, because I don’t believe images come through, just Google “old AMA logo†and “new AMA logoâ€).
Laurie Saunders
Operations Manager
ABC Prosthetics & Orthotics
115 W. Columbia St. Suite A & B
Orlando, FL 32806
Ph. 407.999.8977 Fx. 407.999.0057
CONFIDENTIALITY NOTICE: This message is intended to be confidential and may be legally privileged. It is intended solely for the addressee. If you are not the intended recipient, please delete this message from your system and notify us immediately. Any disclosure, copying, distribution or action taken or omitted to be taken by an unintended recipient in reliance on this message is prohibited and may be unlawful. Thank you.
From: Richard Feldman [mailto:[email protected]]
Sent: Thursday, August 04, 2016 11:52 AM
To: Laurie Saunders
Cc: [email protected]
Subject: Re: [OANDP-L] Summary of Responses
Thank you David and Laurie for taking the time to help your professional peers.
Its a very frustrating situation we find ourselves in. I don’t know why but both your sentiments propel me to reexamine why we continue to use the old fashioned symbol of our ABC organization. It represents a time in
our profession when we were technicians bringing ourselves up the educational ladder.
A time when a High School diploma, and an apprenticeship was acceptable. We must have a symbol
for all ABC certificate holders that is clearly understandable to other members of the Health Care Profession. The existing symbol for ABC displaying a metal TLSO brace, a pair of wood Pulling Tools, along with a mythological Mercury Foot with wings belongs in an Antique store. If we can’t stop CMS from dumbing down what our profession is worth let us come together and reform our professional image in print. Its an important step to how we are perceived by others outside and even inside our own profession. Our print image should represent the value and advancements of where our profession is today. We need a real makeover in this area. Any thoughts of what that would look like? Will ABC set up fund to fix this old problem?
Sincerely, Rick Feldman, cpo
