Monday, May 23, 2022

Responses to “Sales Tactics” question

Jim Hendricks

Over a week ago, I asked, “What methods do you prefer and/or are the best
way for you to become aware of products available to you?”. The following is
a summary of the responses (I’m sticking strictly to information on the
subject of the question).

Not surprisingly, there were a variety of responses (everyone has their own
prefernce). But the top two responses were mailings and personal visits,
interestingly followed by phone calls. Excerpts from some of the actual
responses are:

– simple e-mail with links to a web site (at most 3 or 4 links).

– mailing with a clear image of the device properly fit on a believable
individual.

– sales flyers that can be read at my convenience.

– literature mailed to me with a rep’s phone number (someone who is actually
reachable!) so I can call and ask questions about specific products.

– personal visit from a professional sales rep. I think that making an
appointment to visit works the best.

– in person, touchy, feely (a mini one-on-one tutorial).

– phone call offering an new technology or item is welcomed by most
practitioners. I personally always enjoy them, but also feel free to say
call later I’m real busy right now.

– another good tactic is to get a booth at local chapter meetings and the
national meetings.

I hope you found this informal “survey” useful.

Jim

Jim Hendricks, Vice President
StatFab (a division of HOPE Inc)
1307 E Landstreet Road
Orlando, FL 32824
ph: 800.613.8852, fax: 888.440.1217
[email protected]
www.statfab.com

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