Over a week ago, I asked, “What methods do you prefer and/or are the best
way for you to become aware of products available to you?”. The following is
a summary of the responses (I’m sticking strictly to information on the
subject of the question).
Not surprisingly, there were a variety of responses (everyone has their own
prefernce). But the top two responses were mailings and personal visits,
interestingly followed by phone calls. Excerpts from some of the actual
– simple e-mail with links to a web site (at most 3 or 4 links).
– mailing with a clear image of the device properly fit on a believable
– sales flyers that can be read at my convenience.
– literature mailed to me with a rep’s phone number (someone who is actually
reachable!) so I can call and ask questions about specific products.
– personal visit from a professional sales rep. I think that making an
appointment to visit works the best.
– in person, touchy, feely (a mini one-on-one tutorial).
– phone call offering an new technology or item is welcomed by most
practitioners. I personally always enjoy them, but also feel free to say
call later I’m real busy right now.
– another good tactic is to get a booth at local chapter meetings and the
I hope you found this informal “survey” useful.
Jim Hendricks, Vice President
StatFab (a division of HOPE Inc)
1307 E Landstreet Road
Orlando, FL 32824
ph: 800.613.8852, fax: 888.440.1217