Tuesday, June 18, 2024

Changing RX’s

Jacob Nudelman

Warning!!! Warning!!!

Sales Reps from major brace companies are being told to be on the lookout
for O&P shops who change scripts from Doc’s who order specific
brands for their patients. The companies don’t like putting all that effort
and money into detailing Doc’s offices and then some Orthotist changes the
RX without the Doc’s knowledge to a cheaper generic brace but still bills
for the one originally authorized. And in some cases the authorization
paperwork was done with the help of the sales rep and the sales rep
actually gave the script to the O&P shop.

Imagine the sales rep’s suprise when he dropped by the O&P shop to find out
how the patient was doing in “his” brace and was told by the secretary that
the patient was fitted with a different brace. (not a better brace for this
injury, just a cheaper one) She tried to retrack after she realized who the
rep was.

Two Orthotists in Pinellas County will be the first Orthotists to have a
complaint filed against them. This type of Rx switch might force
manufacturers to market direct to OrthoDocs (a mini stock & bill) and bypass
O&P shops if they feel this is widespread and impacting on their bottom
line.

This particular company has made it a policy to market mostly to O&P and in
fact some of their braces are limited to fittings by only a certified
orthotist. This might change if they find evidence of Rx switch is common.

This list will be kept informed of the complaint filing and the names of the
Orthotists if they are reprimanded by the Fla O&P Board.

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