Contact The O&P EDGE
Western Media LLC
The O&P EDGE
11154 Huron Street, Ste. 104
Northglenn, CO 80234
Toll Free: 866.613.0257
Director of Sales
Calendar & Classified Sales
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Tonja Randolph, President & Publisher
Tonja Randolph founded Western Media LLC in January 2002 after first entering the O&P field in 1994.
In 1997, she was hired by JKS Publications to lead a new magazine for the international market, O&P World. Having just graduated with a bachelor of arts degree in marketing from Metropolitan State University, Denver, the role was a perfect match. Thus began the first-hand experience needed to start a new magazine from the bottom up–the international travel was icing on the cake.
Launching The O&P EDGE was a dream come true for this aspiring entrepreneur. Recently launching new products, such as EDGE Marketing Services and EDGE Quick Credit, we now offer marketing services to independent facilities and practitioners, and clinicians can now earn CEUs on select products advertised in The O&P EDGE in the comfort of their homes or offices.
In her spare time, she enjoys dining out with her husband, Rob, and spending time with their two daughters, Ashley and Casey; spoiling their dogs, Colby and Cali; cheering on the fourteen-year-olds on the softball team Rob and Ashley coach; shopping; and traveling. She can be reached at firstname.lastname@example.org.
Kim Espinosa, Director of Sales
Kim Espinosa is the Director of Sales for Western Media, where she leads the team's many sales initiatives, including the Custom Publications division. While The O&P EDGE is her baby, Kim is always thinking of new products and initiatives to enhance the magazine. She spearheaded EDGE Quick Credit to make it easier for her advertisers to reach potential customers by offering them continuing education courses on their products. Her most recent experience prior to joining Western Media was at a local Denver television station, CBS Channel 4, a KCNC affiliate, where she helped sell their free consumer referral service, Haystack Colorado. Kim has worked for generic and branded pharmaceutical companies in sales, marketing, and corporate contract administration. Kim has volunteered with several foster home renovation projects in Colorado.
Kim is married to an Arvada firefighter and is a mother of three. She stays exceptionally busy with football, basketball, and baseball with her two boys and loves visiting with her daughter and son-in-law. She enjoys the occasional night out of Karaoke and believes that everyone should rescue at least one dog or pet. She can be reached at email@example.com.
Claire Zach, Sales Representative
Claire Zach joined Western Media in 2013 as the calendar and classified sales representative for The O&P EDGE. In 2014 she transitioned to display ad sales, working alongside Kim Espinosa. As the sales representative for The O&P EDGE and Amplitude magazines, Claire's responsibilities include display and digital advertising sales.
Claire graduated from the University of Colorado Boulder in 2012 with a degree in sociology and an emphasis in advertising. She lives in Denver with her husband and their two Cavalier King Charles Spaniels, Flash and Flare. As a new homeowner, Claire enjoys working on projects around the house and watching HGTV. She can be reached at firstname.lastname@example.org.
Alyssa Lechuga, Calendar and Classified Sales Representative
Alyssa Lechuga is the calendar and classifieds sales representative for Western Media. She is also responsible for bringing awareness to Western Media's newest endeavors, Amplitude magazine and the Limb Loss Resource Guide. Working alongside Kim Espinosa and Claire Zach, Alyssa looks forward to helping Western Media continue to grow.
Alyssa likes to stay busy outside of work. She coaches dance at Regis University and works out mostly every day. In her downtime, she enjoys relaxing with her dogs, Zeus, Titan, and Athena, and her husband, Brandon. She can be reached at email@example.com.
Lyndsey McCallister, Sales Administrative Assistant
Lyndsey joined the team in May 2016 as the administrative assistant in the Sales Department, working alongside Kim Espinosa and Claire Zach. She comes to The O&P EDGE with more than seven years of administrative background as well as sales experience.
In her spare time, she enjoys spending time with her husband of four years, Mathew, her preschool-aged son, Landon, and their three dogs. Lyndsey spends a lot of the time at the bowling alley with her family passing on her knowledge and competiveness to her son. She also enjoys singing, attending country music concerts, riding 4-wheelers, and being out on the farm. She can be reached at firstname.lastname@example.org.
Andrea Spridgen, Editor in Chief
Andrea Spridgen is the editor in chief of The O&P EDGE. She transitioned into this role in 2013 after having served as the managing editor since 2011. She has been working in editing, communications, and marketing for nearly 15 years. Prior to joining Western Media, she worked in the education and non-profit industries, including her role as managing editor of a magazine devoted to therapeutic equine-assisted activities. Andrea earned a bachelor’s degree in English from Regis University, Denver, and a master’s degree in English literature from St. Cloud State University, Minnesota.
In her free time, she enjoys spending time with her husband, teenage daughter, and two rescue German Shepherd dogs, and reading Arthurian and fantasy literature. Having minored in dance in college, she now indulges her passion for that art form with a weekly ballet class and regular attendance at Colorado Ballet performances. She can be reached at email@example.com.
Laura Fonda Hochnadel, News Editor
Laura Fonda Hochnadel joined The O&P EDGE in April 2010, as an assistant editor, after a 20-year career in commercial mortgage financing. Now the news editor, her responsibilities, and role at the magazine expand beyond her job title including an advanced editing role. She also writes the occasional "Today's Consumer" and "Extraordinary O&P" personal-interest stories, spearheads the biennial salary survey, and is a feature writer. Laura has a master of liberal studies degree with a creative writing emphasis from the University of Denver, Colorado, and is an award-winning writer.
She enjoys spending time with her husband and stepdaughter. Most Sundays you will find them at a nearby motocross track, where Laura, a novice racer, is trying to pick up some speed and cornering techniques. Always an Italophile, her other interests include reading and writing, riding road and mountain bikes, and gardening. Laura can be reached at firstname.lastname@example.org.
Victoria Clark, Senior Editor
Victoria Clark has been with Western Media since 2012. Her role as associate editor of The O&P EDGE affords her the opportunity to interact with most aspects of the magazine and to learn about many of the intricacies of O&P.
Victoria's writing and editorial work spans more than fifteen years, throughout which she has produced and delivered print and online content that helps professional audiences enhance their work. Her projects include creating grammar and business writing courses for adult learners, professional development for K-12 teachers, and now helping O&P professionals navigate the healthcare landscape. She received a bachelor's degree in English from Colorado State University, Fort Collins.
Once Victoria steps away from her computer screen at work, she often picks up another screen and continues reading. She can be reached at email@example.com.
Karyn Sader, Art Director
Joining Western Media in early 2014, Karyn brings a solid foundation of magazine design and creative services management to the table. She has supervised the design and production process for numerous publications, including Newspaper & Technology, Financial Advertising Review, Twins, and Metro Magazine. Although Karyn ran a design studio for several years and ventured into the fields of higher education and advertising, publication design is her true passion. The magazines she has helped create have won international and national awards for their design and editorial content. Additionally, she is a published writer with a degree in journalism/mass communication/graphic design from The University of Iowa, Iowa City.
Originally from northern Minnesota, Karyn escaped the extreme cold and bird-sized mosquitoes as soon as she was legally able. An avid reader, she also enjoys hiking, running, camping, and whitewater rafting with her husband, who is a practicing architect, and their two children. She can be reached at firstname.lastname@example.org.
Heather Swanson, Graphic Designer
Heather hails from the great state of Wisconsin, where she earned a B.A. in journalism from the University of Wisconsin-Madison. Creativity encompasses every aspect of her life, which makes the art department at The O&P EDGE feel like home. Coming up with creative and innovative design solutions is both fulfilling and a passion for Heather. She has a background in magazine and newspaper design, marketing, advertising, and copywriting. Heather ran her own successful design studio for more than 15 years and worked with clients including Comcast and Colorado Country Life magazine, and various nonprofit organizations. She has designed everything from annual reports to product catalogs. Heather also enjoys photography; her favorite subjects are her three children and the natural beauty of Colorado. She and her husband, Mark, live in the Denver suburbs and enjoy traveling abroad. The most exotic place they’ve visited is Morocco. She can be reached at email@example.com.
Marti Randolph, Graphic Designer
Marti has been with the company since its inception in 2002. For the first several years of the magazine, Marti and her daughter-in-law and president and publisher, Tonja Randolph, worked on the publication in the basement of Tonja's home.
Marti has been working in the O&P field since 1990. She started as an administrative assistant to the general manager of Scott Orthopedics in Denver, Colorado. In 1995, she moved to Pagosa Springs, Colorado, to be the office manager and assist Kandee Stephens with O&P Business News, the first independent O&P magazine of its kind. It was there that Marti found her niche in the magazine world when she began helping with layout and design. With her fine arts and computer graphics background, production on the magazine came naturally for her and it is what she enjoys doing. Marti has semi-retired and is enjoying yard work and mingling with friends. She can be reached at firstname.lastname@example.org.
Maureen Masucci, Office Manager
Maureen Masucci is the office manager for Western Media. She started with the company in the fall of 2005 assisting Tonja with administrative tasks while the company was still run from a home office. As the company grew, and everyone came together in an office suite, Maureen accepted the position of the office manager. Maureen takes great pride in making sure the office is in tip-top shape, that all of the reader responses are tracked daily, that the billing is correct, and that the phone is always answered personally. She enjoys the small office environment as well as trying to balance family time.
Maureen has been happily married to her husband, John, for 25 years, and together they are the proud parents of three children and a new puppy. She can be reached at email@example.com.
Anita Ramich, Corporate Administrator
Anita Ramich joined Western Media as the classified and calendar sales representative in May 2010. Since then, she has expanded her scope of responsibilities and now oversees human resources, payroll, and IT functions.
Anita's professional background includes working for both large and small companies with responsibilities in human resources, recruiting and staffing, bookkeeping, accounts payable and receivable, social media networking, and website management. As a Certified Staffing Professional, Anita has in-depth knowledge of recruiting and staffing laws, which has been a great asset to Western Media as the company has continued to grow. Although she is no longer involved in the classified and calendar sales on a day-to-day basis, Anita is always there to help anyone on staff and supports the sales staff whenever they have questions or need an extra pair of hands.
Anita and her husband share their home with four cats and their Irish Wolfhound dog. She is an avid supporter of animal rescues. She can be reached at firstname.lastname@example.org.
Editorial Advisory Board
Randall Alley, BSc, CP/L, CFT
Gary Bedard, CO, FAAOP
Kevin Carroll, MS, CP, FAAOP(D)
Dennis Clark, CPO
Robert Gailey, PhD, PT
Advanced Rehabilitation Therapy Inc.
Edward Haddon, MEd, CO
Chris Hovorka, MS, CPO/L, FAAOP
Georgia Institute of Technology
Ron Sonntag Public Relations
Seamus Kennedy, BEng (Mech), CPed
Hersco Ortho Labs
Chris Lake, CPO/L FAAOP(D)
Lake Prosthetics and Research
Charles E. Levy, MD
North FL/South GA Veteran's Health System
Karl Lindborg, CPO
Angela Montgomery, CPO
Edward S. Neumann, PhD, PE, CP
University of Nevada, Las Vegas
Paul E. Prusakowski, CPO/L, FAAOP
O&P Digitial Technologies
John Rheinstein, CP, FAAOP(D)
Tony Wickman, CTPO