September 2021 - September 2021

Feature

Talking Up Your Business: The Yellow Pages Aren’t Enough
By Maria St. Louis-Sanchez


To stay top-of-mind with referral sources and patients, the best O&P practices constantly tell their stories and establish themselves as experts in their communities. Getting to that point can be challenging, O&P marketing experts say. "Back in th...

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Feature

Ownership in O&P: A Market Prime to Make a Deal
By Betta Ferrendelli


Inside Boston's Hynes Convention Center during the American Orthotic & Prosthetic Association National Assembly this month, a handful of O&P business owners are meeting privately with Barry Smith, president and CEO of California-based Lloyds Capit...

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Feature

Practice Management Tips & Trends
By Carolyn Cosmos


Most people who are drawn to O&P are attracted by the potential to help patients and thus have focused their efforts on patient care and improving outcomes. But to ensure that clinics continue to thrive to serve those patients, practice owners a...

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Feature

O&P Policy Priorities Advance at the National Level
By Peter W. Thomas, JD, and Taryn Couture, MPA


In recent weeks, the O&P profession has successfully advanced its policy agenda for the 117th Congress. In the midst of Congress' continued response to the COVID-19 public health emergency, key O&P legislation has been introduced with support from...

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Stepping Out

Arch Mechanics and the Plantar Fascia
By Séamus Kennedy, BEng (Mech), CPed


An aponeurosis by definition is a broad flat sheet of dense fibrous connective tissue. The plantar fascia is an aponeurosis that serves as both a static and dynamic support structure of the foot. It is a broad ligamentous layer with its origin at...

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Today’s Consumer

Decision to Amputate Keeps Swift in the Driver Seat
By Betta Ferrendelli


Bert Swift was a typical boy who loved playing sports, riding motorcycles, and trying to keep up with his brothers when he was diagnosed with Ewing's sarcoma in his left arm in June 1974. "I was living the simple, basic, uncomplicated life of a te...

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Shop Talk

Pressure, Equilibrium, and Lever Arms: Principles of Orthosis Design and Fabrication
By Jackie Valdez, MEd, CO, BOCP, FAAOP


Pressure, Equilibrium, and Lever Arms: Principles of Orthosis Design and Conventional metal orthoses have not changed significantly over the past 150 years. Aluminum, stainless steel, and titanium are used in the fabrication of these devices alon...

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On Topic

Take Time to Work on Your Business
By Erin Cammarata


A check bounces, the cash-in comes to a screeching halt, or thousands of dollars in claims are written off because they weren't filed in time. These are examples of the many times I've said to potential clients, "I wish you had called me sooner. I...

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Perspective

Best Practices for Cranial Remolding Follow-up
By Greg Armstrong, BSPO, CPO/L


To optimize scheduling in our clinic, I set out to predict the number of cranial remolding orthosis (CRO) adjustments we could anticipate each day. We see a lot of these babies and use the STARscanner. Our department is a full-service O&P clinic w...

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Editor's Message

Editor's Note - September 2021
By Andrea Spridgen


As I write this, many of you are making plans to attend the American Orthotic & Prosthetic Association National Assembly in Boston. Since this is the first in-person national O&P meeting in more than a year, no doubt there is great excitement to...

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