January 2007 Issue

How Far is Too Far with Marketing Promotions?

Every business must promote its products and services if it wants to be successful, but marketing strategies that work well for other industries may be problematic if used by healthcare

Today’s Consumer: Sara Ashcroft

One family’s tragedy became another’s miracle when Michael and Dawn Kimberly generously donated their bereaved son’s computerized leg (C-Leg) prosthesis to then 18-year-old Sara Ashcroft. When the Kimberlys’ youngest son,

Ethics in the Workplace

Knowing and using proper ethical practice is vital for newcomers to the O&P field and established practitioners alike. Not only does it enable providers to deliver the best patient care

The O&P EDGE Magazine
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The O&P EDGE Magazine
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