DJO Incorporated, Vista, California, has announced that its wholly owned subsidiary, DJO Canada, has acquired the Canadian master distributors of DJO’s Chattanooga, Saunders, Empi, and Cefar/Compex branded products in two separate transactions. These two independently owned businesses have represented these DJO products as master distributors, selling to a national network of dealers across Canada for approximately 17 years. The acquisitions closed August 4, 2009. Terms of the acquisitions were not disclosed.
DJO Canada, which has historically been responsible for the sale of DJO’s bracing and supports product lines in Canada, will immediately assume responsibility for marketing and selling the Chattanooga, Saunders, Empi, and Cefar/Compex branded products through the existing national dealer network in the Canadian marketplace.
“The conversion of sales of our Chattanooga, Empi, Saunders, and Cefar/Compex branded products in Canada from a multi-level distribution model to one where DJO sells directly through the national-dealer network represents another milestone in the execution of our strategy to increase international revenues and profits by utilizing the existing and broad sales infrastructure we have in place in many international markets, to expand the penetration of all DJO product lines,” said Les Cross, DJO president and CEO. “Adding the acquired businesses to our existing strong platform in Canada, provides us with the opportunity to leverage the strength of our comprehensive product offering under DJO Canada’s capable leadership, as well as benefit from expanding margins driven by increased in-market revenue and the integration of the acquired operations into DJO Canada’s existing scaleable infrastructure.”
