Orthofeet, Northvale, New Jersey, has announced a new sales and operations management team, comprised of hires and internal promotions.
New hires include Charles Liberge as vice president, business development, and Cyndee Fitzsimmons, director of sales. Additionally, Mike Saccente has been promoted to director, New Jersey Operations, and Paul Barattiero, CPed, has been appointed to vice president, sales training and development.
“We are confident that we’ve put into place the right mix of executives and a highly effective structure to help achieve our growth aspirations,” said Mark Koide, CEO of Orthofeet. “This collective group combines long term Orthofeet operational expertise with professionals who have consistently demonstrated their ability to grow businesses and build brands.”
Liberge comes to Orthofeet with extensive experience in all aspects of developing and managing growth-oriented organizations, including Stride Rite, Lexington, Massachusetts; Earth Footwear, Waltham, Massachusetts; KangaROOS, St. Louis, Missouri; and Klas Shoes, Bedford, Massachusetts. In his new role, Liberge will oversee strategy and execution over a number of business initiatives that have high-growth potential and require highly focused resources.
Fitzsimmons joins the company from P.W. Minor, Batavia, New York, where she was director, sales. Her responsibilities will include the development and management of corporate sales plans, including inside sales management and forecasting.
Saccente is a 20-year Orthofeet veteran, having worked in multiple operations positions within the company. Saccente will continue to oversee customer service and will now be responsible for warehousing and transportation.
Barattiero has been with Orthofeet for four years and will now be responsible for training and development of the company’s staff and representatives, external education programs, research, and tradeshows.
