This infographic from EA Data says a lot about common practices in O&P. It also speaks to the value that comes from taking surveys and how the responses can be used to inform your business decisions. 
Think about these questions as you review the results:
- Does your practice make the same efforts?
- What led you to make that choice?
- Is it time to reevaluate your plans based on the results?
- How can the information help you decide how to spend your business development dollars?
- If you change your strategy based on these results, how will you measure success?
- What if the survey results said that 50 percent of O&P companies—your colleagues and competitors—were sending patient e-newsletters, instead of 13 percent? What else would you want or need to know about that? How would you find out? What would your next steps be?
Data doesn’t have to be complicated, and it can be powerful, especially in a small specialty like O&P. You see it in your billing software, EMRs, financial records, and more. EA Data gives you another resource, and like this infographic, every piece is designed to help O&P decision-makers make the right choices for their practices. Next time you see an opportunity to take a survey, whether for The O&P EDGE or not, consider the impact you could have with just a few minutes of your time. Your feedback matters to O&P.
