WillowWood, Mount Sterling, Ohio, named Otto Fernandez as the company’s new chief commercial officer (CCO). His focus will be ramping up sales in the United States and international markets and leading the marketing and education teams.
Fernandez brings over 25 years of experience to the role, including 12 years at Össur where he was vice president of marketing for prosthetics and bracing, and then ran the orthopedic bracing business unit in North America.
Prior to Össur, Fernandez spent 12 years at DuPont in Latin America and the United States, where his roles included leading global product management for DuPont Kevlar and global business management for DuPont Tyvek.
“It’s a privilege to be joining WillowWood at this pivotal time in its 115-year history,” Fernandez said. “I am looking forward to leading and working with the talented team at WillowWood to accelerate growth, integrate acquisitions, and help the company realize its full potential.”
“Given WillowWood’s commitment to advancing innovation, the timing is right for us to step-up our commercial efforts” said Daniel Rubin, chief operating officer. “Otto brings the experience and know-how to successfully position our product portfolio with its focus on improved outcomes.”
“I am so very pleased to reacquaint with Otto in a working capacity, having been colleagues with him at Össur and DuPont,” said Mahesh Mansukhani, CEO. “Otto brings a wealth of experience in O&P and international commercial leadership, in addition to having integrated multiple acquisitions throughout his career. WillowWood is ready to outperform, and with Otto now on-board, we feel even more confident in our growth trajectory.”
