ContourMed Awarded PRSA's Silver Anvil Award of Excellence

A winning public relations program gave ContourMed, Little Rock, Arkansas, the edge over its challengers in this year's Silver Anvil Award of Excellence competition, sponsored by the Public Relations Society of America (PRSA).

The Award of Excellence, recognizing outstanding strategic public relations planning and implementation, was presented to ContourMed during the Silver Anvil Celebration Event held June 3 in New York City for its program, "A New Option for Mastectomy Patients," in the Marketing Consumer Healthcare Products category. In spite of a small communications budget and limited resources, ContourMed and Crow Communications, Conway, Arkansas, were able to increase awareness of the product among potential dealers and customers, generate positive media coverage throughout the US, elevate the image of company leaders, and help boost sales by 95 percent since the company's inception. With strategies and tactics that were targeted for each audience, ContourMed was able to surpass its 2003 communications goals and objectives.

A panel of 125 judges evaluated more than 650 entries from around the country, and only 96 of those entries made it to the final round of competition.

"To be in the ranks of such big brands with large communications budgets was a distinct honor for ContourMed," said Mimi San Pedro, ContourMed president. "For the national public relations community to recognize our sound planning and success is something that makes us very proud."

According to Anita Crow Smith, APR, of Crow Communications, only a handful of Arkansas companies have received Silver Anvil honors from the national chapter of PRSA.

ContourMed Awarded PRSA’s Silver Anvil Award of Excellence

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ContourMed Awarded PRSA’s Silver Anvil Award of Excellence

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