Tuesday, January 31, 2023
OANDP-L
  • Login
No Result
View All Result
The O&P EDGE
  • PECOS
  • Magazine
    • Subscription
    • Current Issue
    • Issue Archive
    • News Archive
    • Product & Service Directory
    • Advertising Information
  • O&P Jobs
    • Find a Job
    • Post a Job
  • EDGE Advantage
  • O&P Facilities
  • Resources
    • Product & Service Directory
    • Calendar
    • Contact
    • About Us
    • O&P Library
    • The Guide
    • Custom Publications
    • Advertising Information
    • EDGE Direct
    • Amplitude Media Group
  • PECOS
  • Magazine
    • Subscription
    • Current Issue
    • Issue Archive
    • News Archive
    • Product & Service Directory
    • Advertising Information
  • O&P Jobs
    • Find a Job
    • Post a Job
  • EDGE Advantage
  • O&P Facilities
  • Resources
    • Product & Service Directory
    • Calendar
    • Contact
    • About Us
    • O&P Library
    • The Guide
    • Custom Publications
    • Advertising Information
    • EDGE Direct
    • Amplitude Media Group
No Result
View All Result
The O&P EDGE Magazine
No Result
View All Result
Home News

AOPA Opposes Orthoses Delivery Method Via Lead Generation Marketing

by The O&P EDGE
March 28, 2019
in News
0
SHARES
14
VIEWS
Share on FacebookShare on Twitter

The American Orthotic and Prosthetic Association (AOPA) has announced it is opposed to the delivery model of orthoses that relies on “lead generation marketing to identify and recruit potential patients for treatment with orthoses.”

Lead generation marketing uses broad stroke advertising such as television ads, websites and social media to encourage potential patients to contact a call center which then provides the leads to a select group of physician referral sources and medical equipment suppliers who facilitate the delivery of one or more orthoses to the patient, often without the patient seeing the referring physician or the supplier of the device, according to AOPA.

 

AOPA said it is “concerned” by this delivery model as it does not include fitting of the orthoses by healthcare professionals such as a certified and/or licensed orthotist. It also does not include patient education on the proper care and use of the orthosis, follow-up care, or patient evaluation to determine the clinical appropriateness of the prescribed orthosis.

 

Recent reports published by the Department of Health and Human Services Office of Inspector General have confirmed that there have been increased instances of fraud and abuse involving knee and spinal orthoses. AOPA said it believes lead generation marketing strategies may be a significant contributor to this increase in fraud and abuse investigations.

Related posts:

  1. Everybody Hurts: ACE and Trauma-informed Care
  2. Federal Medicare O&P Legislation Gets a Reboot
  3. Low-Temperature Thermoplastic Splints/Orthoses Made by Therapists: An Overview of Current Practice
  4. O&P Policy Priorities Advance at the National Level
Previous Post

3D-printing Company Enters O&P Market

Next Post

ABC Appoints Director of Recertification

Next Post

ABC Appoints Director of Recertification

  • VIEW CURRENT ISSUE
  • SUBSCRIBE FOR FREE

RECENT NEWS

News

Pedors Launches Directory of Allied Foot Healthcare Professionals

by The O&P EDGE
January 24, 2023

Pedors Shoes, Georgia, launched an online directory to help patients find a local healthcare professional that specializes in foot and...

Read more

CMS Adds to Orthosis Face-to-Face and Written Order Prior to Delivery List

Corrected Dates for PrimeFare Central

Kenney Orthopedics Joins Limb Loss & Preservation Registry

Get unlimited access!

Join EDGE ADVANTAGE and unlock The O&P EDGE's vast library of archived content.
SUBSCRIBE TODAY

O&P JOBS

Eastern

CPO/CO/BOCPO and Orthotic Fitter

Central

Certified Prosthetist/Orthotists

Central

Part-Time Prosthetic Practitioner in Oklahoma

 

© 2021 The O&P EDGE

  • About
  • Advertise
  • Contact
  • EDGE Advantage
  • OANDP-L
  • Subscribe

CONTACT US

866-613-0257

[email protected]

201 E. 4th St
Loveland, CO 80537

The most important industry news and events delivered directly to your inbox every week.

No Result
View All Result
  • PECOS
  • MAGAZINE
    • SUBSCRIBE
    • CURRENT ISSUE
    • ISSUE ARCHIVE
    • NEWS ARCHIVE
    • PRODUCTS & SERVICES DIRECTORY
    • ADVERTISING INFORMATION
  • O&P JOBS
    • FIND A JOB
    • POST A JOB
  • EDGE ADVANTAGE
  • FACILITES
  • RESOURCES
    • PRODUCTS & SERVICES DIRECTORY
    • CALENDAR
    • CONTACT
    • ABOUT US
    • O&P LIBRARY
    • THE GUIDE
    • CUSTOM PUBLICATIONS
    • ADVERTISING
    • EDGE DIRECT
    • AMPLITUDE
  • OANDP-L
  • LOGIN

© 2021The O&P EDGE

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
The O&P EDGE Magazine
 
Required 'Candidate' login to applying this job. Click here to logout And try again
 

Login to your account

  • Forgot Password? | Sign Up

Reset Password

  • Already have an account? Login

Enter the username or e-mail you used in your profile. A password reset link will be sent to you by email.

Signup to your Account

  • By clicking checkbox, you agree to our Terms and Conditions and Privacy Policy

    Already have an account? Login

Close
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?
 

Account Activation

Before you can login, you must activate your account with the code sent to your email address. If you did not receive this email, please check your junk/spam folder. Click here to resend the activation email. If you entered an incorrect email address, you will need to re-register with the correct email address.