Ottobock launched a campaign with the support of the International Paralympic Committee at the Paralympic Games called the Unofficial Discipline. The initiative focuses on people with disabilities who face involuntary challenges every day, described as competitions in everyday life: broken elevators, missing ramps, stairs, cobblestones, narrow doors, and prejudice.
“The Unofficial Discipline refers to the hurdles that people with disabilities must overcome daily. While the Paralympians compete in the stadium for medals, delivering top performances and breaking world records, they are also battling invisible obstacles and prejudices,” said Martin Böhm, chief experience officer. “We want to raise awareness of these challenges, start a conversation, and bring about change. We can all help break down barriers—no matter how big or small. After all, the only way we can win is if everyone can cross the finish line.”
The Unofficial Discipline campaign will be visible during the Paralympics Games with a range of slogans on billboards, posters, and video projections, and around inaccessible places such as staircases, on Metro billboards, and tourist attractions.
