Embla Medical, the parent company of Össur, College Park, and Fior & Gentz, will unite its network of patient care facilities under a new common brand identity called ForMotion.
The ForMotion brand will be introduced in phases, beginning in select regions in the United States, and will eventually encompass the entire network of global O&P patient care facilities, currently operating under different brand names.
“Our history in patient care goes back more than 53 years, when Össur Kristinsson founded an O&P clinic in Iceland. Meeting patient needs and achieving successful clinical outcomes are in our DNA,” said Sveinn Sölvason, president and CEO of Embla Medical. “Aligning under one brand promise globally confirms what we stand for in patient care: the best O&P professionals in the world, focusing on personalized care and patient outcomes, acting in the best interests of our patients.”
