Every business needs a way to stand out from the crowd. Whether it’s a restaurant, a car wash, or an O&P practice, an organization must differentiate itself in its market. There are only three ways to separate your business from your competitor’s—price, service, or quality. The great news is that innovative technologies can help with all three. New equipment can help reduce your costs. Using new materials can improve the quality of your devices. New ways to measure patient outcomes can improve your quality. Developing expertise on how to be a technology early adopter can make you stand out from the competition.
To effectively integrate new ideas, it’s critical that your team starts off with an honest, reflective effort to establish what you do well today, what you want to do well tomorrow, and what you are passionate about. There are so many new ideas coming out each year that it’s critical for your team to all be on the same page about these questions, so you don’t get enamored by every shiny, new technology. Find a small innovation that will help move you closer to where you want to go.
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