Orthotic insole manufacturer Orthera, San Mateo, California, has selected Amitive Unity, San Mateo, to drive its entire back office operations, from order entry at the retail location through off-shore manufacturing. Amitive Unity will provide comprehensive data visibility to all participating retailers, as well as to Orthera teams located in its U.S. offices and manufacturing facilities in Southern California and South America. The first Orthera retail partner intends to make custom orthotics available at the first locations by July 2009 and available at several hundred stores over the next 18 months.
“Mass customization drives considerable competitive advantage, but requires the utmost level of supply chain efficiency,” said Thomas Pichler, Orthera CEO. “Amitive will give us a central, collaborative platform for highly efficient management of the entire process, and will let us go into production within just minutes of an order being placed at the retail customer. Over time, we can strengthen our relationship with this retailer by choosing to share a broad range of information with our customer directly.”
