Advanced Arm Dynamics (AAD), Redondo Beach, California, has appointed Carol Sorrels to the position of national director of marketing and communications. Sorrels has more than 25 years of experience as a national and international media publicist, during which time she has focused exclusively on the field of prosthetics and orthotics.
Over the course of her career, Sorrels has directed marketing and communications efforts for Orthocare Innovations, NovaCare P&O, Sabolich Prosthetics and Research, and Mercy Health Systems. She has procured national media features with USA Today, Newsweek, NBC, CNN, ABC, The New York Times, National Public Radio, and Sports Illustrated, AAD noted in a press release about Sorrels’ appointment. While working at Sabolich, Sorrels helped to develop and publish You’re Not Alone: With the Stories of 38 Remarkable Amputees Who Conquered the Challenges of a Lifetime.
“Shining a light on new technologies, the work of researchers and prosthetists, and the stories of people who have experienced limb loss has been my passion,” Sorrels said.
“Carol’s expertise in marketing and her extensive understanding of the field of prosthetics and orthotics make her a real asset to AAD,” said John Miguelez, CP, FAAOP, president and senior clinical director at AAD. “We are excited about applying her strategies and enthusiasm to increase awareness of our exceptional upper-extremity patient care.”