The American Board for Certification in Orthotics, Prosthetics & Pedorthics (ABC) has announced that Jim Lawson has been hired as outreach development manager. In his new position, Lawson will continue ABC’s efforts in reaching out to universities, colleges, and O&P education programs nationwide. In addition, he will represent ABC at state, regional, and national meetings to provide information on accreditation, certification, and other ABC programs.
Lawson has more than 13 years of experience in partnership building, public outreach, and business development, and brings to ABC the skill set needed for this position. He also has experience consulting with local, state, and federal agencies on a wide range of public policy issues. His association experience includes membership recruitment and retention, trade show and corporate sponsorship sales, and customer service programs.
“Jim’s skills, expertise, and proven track record of outreach development, in addition to his public presentation skills will be a tremendous asset to ABC as we move forward with our plans for reaching out to individuals and business owners looking for a credentialing home,” said Debbie Ayres, director of marketing and public relations.
