The Amp1 Basketball team, the only touring team of stand-up amputee basketball players in the nation, is being featured in a social media campaign that Nike/Jordon shoes is running. The goal of the “Rise Above” campaign is to show how basketball is helping people around the world to rise above limitations, isolation, expectations, etc. Nike created five mini films supporting this idea. The film featuring the Amp1 team is titled #RISEABOVE LIMITS.
The social component of the campaign asks people to take and submit an Instagram photograph an iPhone and Android application), now through August 1, to show how “your love for the game lets you take flight.” Prizes will be awarded weekly to the best photos; this challenge ends August 1.
