Freedom Innovations, Irvine, California, announced the expansion and reorganization of its senior management team that will be effective November 1.
Joe W. Martin has been appointed to the newly created position of president and chief operating officer. Most recently, he was senior vice president and general manager of benign prostatic hyperplasia (BPH) therapy for American Medical Systems, Minnetonka, Minnesota.
Maynard Carkhuff, Freedom’s current president and CEO, will assume the role of chairman and CEO. “We are very excited to be able to announce these new organizational enhancements…and we are especially pleased that Joe will be joining our leadership team to oversee all operations,” Carkhuff said. “Joe brings extensive experience in product development, manufacturing and supply chain processes, business development, and commercial execution strategies. His broad base of international experience and exceptional operational and process development skills will be tremendous assets for us.”
Rob Cripe has been promoted to executive vice president of North American commercial operations and global marketing. Cripe will assume additional responsibilities as head of Freedom’s North American sales efforts, and will continue to lead Freedom’s worldwide marketing organization.