Tuesday, September 10, 2024

Academy Education Costs

Tom Gorski, CAE

Dear Colleagues,

As President of the Academy, I have watched with interest the recent

discussion on the O&P Listserv regarding the cost of hotel rooms at the Annual

Meeting in Miami. I would like to offer some insight.

The sites for the Annual meeting are chosen several years in advance in order

to keep our preferred dates. Because our members tell us they want everything

(scientific sessions, workshops, and exhibits) to be in one hotel, there is

usually only one or two hotels in any city that can meet those specs. This

convenience comes with a cost, just as the amenities of any nice hotel are

reflected in the room rates. The Academy negotiates a discounted room rate on

behalf of our members – this is usually about ¼ to 1/3 off the standard rack

rate.

Is it the lowest hotel cost in the city? No. But it is a fair and reasonable

cost to accommodate such a large group. Do you have to stay in the meeting

hotel? No. I’m sure the local hotel association or convention bureau can

provide a list of other hotels and their rates. You may have noticed that

hotels, like airlines, have changed how they structure their fees. Depending

on how you book and when you call, your room rate can vary. If you are

willing to do the research and are tenacious about calling, you can find lower

rates on an individual basis.

I am very aware of the financial constraints on young or recent certifees – my

son is one of them. I also remember how as a young practitioner with very

little money, I had to carefully plan my business trips and our family

vacations. We looked for every way possible to economize, from sharing rides

to sharing rooms. The Academy is also mindful of the young practitioner’s

needs. We offer a number of ways to obtain the required 15 PCE credits

annually without the high cost of travel:

· JPO quizzes can provide 8 PCE credits for well under $100.

· Some publications and videos also offer 6 or more PCE credits and are a

bargain.

· Our 5 CECs are held at smaller hotels around the country with the average

room rate below $100.

· Our new one-day seminar format, which debuted last week in Dallas, provided

a full certificate course worth 10.5 PCE credits for $250 and was held at an

airport hotel on a Saturday for the convenience of our members.

· As part of that one-day seminar, we experimented with a teleconference

portion of the meeting linking six sites with the speaker. I believe all were

very please with the convenience and low cost associated with this innovative

offering. We’ll be pursuing other long distance learning possibilities.

· We’re also exploring how to offer educational programs by CD ROM or over the

Internet.

I might also add that the Board authorized a special introductory rate in 1998

of $200 to attract new certifees to join the Academy and about 35 have done so

in the last two months.

The Academy is changing. We want to be responsive to member needs and are

taking significant steps to listen carefully to our members through our focus

groups, surveys, and dialog such as the President’s monthly chat on the

Academy web site (www.oandp.com/academy). Please feel free to voice your

comments and suggestions. We appreciate hearing from you. You can also reach

me via the Academy’s email [email protected].

Robert N. Brown, Sr., CPO, FAAOP

1998 AAOP President

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