Unlimited Tomorrow and its founder, Easton LaChappelle, were featured in a portrait series by legendary photographer Annie Leibovitz to celebrate FedEx’s 50th anniversary. Named Driving Passions, the collection showcases “three small businesses that represent the startups, innovators, and legends in the making—individuals and teams intrinsically connected by the innovative FedEx spirit bridging now and the next 50 years.”
Unlimited Tomorrow creates affordable prosthetic limbs using 3D-printing technology.
“This campaign is an opportunity to celebrate our customers—the entrepreneurs and visionaries of tomorrow,” said Brie Carere, FedEx chief customer officer. “These three FedEx small business customers were chosen to be photographed to serve as a direct reflection of the modern FedEx brand—inclusive, innovative, and intelligent. Every day, these entrepreneurs break barriers and change lives with their innovative ideas, commitment to their customers, and products. These photographs capture their essence in a way that is both authentic and inspiring.”
The collection is available on the FedEx website and at the Memphis International Airport.