There is a story in ancient Greek mythology about a man named Sisyphus who is tasked with pushing a large boulder up a hill only to have it slip from his grasp just as he nears the summit. The rock rolls back down the hill from whence it started, and Sisyphus is forced to repeat the task for eternity. Some days, the world of O&P seems remarkably Sisyphean, as no sooner is one goal achieved, such as state licensure, the industry is faced with another hurdle like additional audits, new insurance regulations, or deeper cuts in reimbursement levels. Yet at such a challenging time, I found John Spence, a business advisor, strategist, consultant, and author, who uses an approach that shares the title of his book, Awesomely Simple, to assist individuals and companies in learning foundations for business excellence.
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