Thinking Inside the Box

Business managers are aware of the constant need to improve and grow their companies’ bottom line. In the O&P industry, it is particularly important to stay abreast of changes and innovations and, where possible, to drive change and innovation in order to remain profitable. As we struggle for ways to build our clinical practices, we are often encouraged to “think outside the box.” This clichéd management advice has been repeated so often many people mistakenly look for areas of growth before taking the critical steps of first analyzing and addressing weaknesses at the foundation of their business “box.”