Your core ethical values and your O&P practice’s vision should form the underlying guiding principles of every aspect of your business: its mission, its culture, its reputation, its employees, its patients, its planning, and its strategies. “Companies that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world,” write business experts James C. Collins, MBA, and Jerry I. Porras, PhD, (“Building Your Company’s Vision,” Harvard Business Review, September-October 1996). Defining and articulating your vision, your mission, and your core values are fundamental steps in your business planning.
