How Does O&P Contribute to Their Community?

In our 2023 Compensation and Benefits Survey, the categories for company size by number of employees were 0-5, 6-15, 16-30, 30-50, and over 50 (48% for this one). The largest under-50 category was 6-15 employees. When another survey found that 85% of Americans think that small businesses have a positive impact on people’s lives (versus 42% who feel that large corporations do), Forbes listed ways that small businesses can contribute to their communities, including: Find a purposeful mission. Lend a helping hand. Share your knowledge. 4 Each of these is a staple in the O&P community—nothing revolutionary here. Is it time to revisit them, though, to make sure your facility is still ticking those boxes in your area? Consider these ideas to freshen your profile. Ask your local paper or news reporter if they want a story about O&P—there’s lots to share. Participate in local events and help support them financially when you can. They don’t have to be related to O&P—have a presence in the community. Create a media kit that talks about your facility, your skills, and the people you serve. Include some high-resolution photos—those are a big draw for the media. Write and distribute press releases with those high-res photos. Press releases don’t have to be fancy, but get the important details in there. Send them to local newspeople when you hire, when your facility attends or hosts an event, when you celebrate a company anniversary. Even if they don’t print every one, keep sending them. It will help establish name recognition and a personal connection. (The O&P EDGE also loves press releases at press@opedge.com.) Build social media relationships with influencers. As with many of these ideas, helping other people know who you are and what you stand for can build upon itself. References: 52% of O&P businesses have fewer than 50 employees. The O&P EDGE 2023 Compensation and Benefits Survey; https://opedge.com/ea-data/

66% of job creation comes from small businesses. https://advocacy.sba.gov/2019/01/30/small-businesses-generate-44-percent-of-u-s-economic-activity/#:~:text=WASHINGTON%2C%20D.C.%20%E2%80%93%20Small%20businesses%20are,percent%20of%20U.S.%20economic%20activity 85% of Americans feel that small businesses have a positive impact on people’s lives. https://news.gallup.com/opinion/gallup/512282/americans-say-businesses-positively-impact-people-lives.aspx Forbes: The Impact Of Small Business On People https://www.forbes.com/sites/forbesbusinesscouncil/2024/05/13/the-impact-of-small-business-on-people/?sh=6ed4c94d4eb3

How Does O&P Contribute to Their Community?

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How Does O&P Contribute to Their Community?

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Related posts:

WillowWood Opening Rehabilitation Research Center

Where Is the Green Grass?

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Ottobock Patient Care is growing!

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