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My favorite business mentor, Peter Schutz, the former CEO of Porsche, said, “If you listen to your customers carefully, they will tell you what your job is.” These days, this is truer than ever. Our customers are becoming more educated and more aware of their options, and they are demanding we do a better job at meeting their needs. Personally, I love it. Sometimes, we get really comfortable just filling prescriptions and don’t think much about pushing the envelope, so when a customer demands more, the growth that comes from the struggle to meet their needs advances our art for everyone.
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