The Paralympics, held August 24-September 5 in Tokyo, Japan, were like none other with athletes competing without spectators and pandemic protocols in place. They were also notable for the increased media coverage in the US market. This year, NBC delivered an unprecedented 1,200-plus hours of Paralympic
competition, including prime-time televised coverage, which garnered an estimated two million viewers, four times higher than the US
Paralympic viewership from 2016.
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