Jeff Cole spent his 28-year-career running a family business that represented machine tool manufacturers. The pride he took in his work and the attention he paid to providing good customer service are two of the traits he now applies to his post-retirement job as a certified pedorthist. “Customer service was always vital to our business and is very important in my pedorthic business,” he says. Individualized service is so important to Cole that he personally delivers each pair of custom shoes he makes to his customer to ensure they fit properly and that the customer is happy with the end result.
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