The Board of Certification/Accreditation, International (BOC) has named Carli Cohen as its marketing coordinator.
Cohen will be responsible for implementing BOC’s marketing strategy to improve communication with stakeholders and uphold customer satisfaction. She also is charged with building BOC’s brand awareness and solidifying the brand with new initiatives in print, web, and social media.
“Carli will be an asset to BOC,” said Claudia Zacharias, MBA, CAE, president and CEO of BOC. “As we continue to expand, we need new, customer-centric communications that strengthen our ability to serve our certificants and accredited facilities. Carli possesses the talent and initiative we were looking for, and we couldn’t be happier that she accepted our invitation to join our team.”
Cohen comes to BOC from Rice Consulting, in Bel Air, Maryland, a firm that provides organizational fundraising for political campaigns in Maryland, where she worked closely with the design and new media outreach director, managing client websites, social media accounts, and other forms of new media outreach. She also worked on fundraising events and designed and produced client event invitations and publications. Cohen earned a bachelor’s degree in graphic design from Towson University, Maryland.
