Freedom Innovations, Irvine, California, has named Rob Cripe as its senior vice president of global marketing. Cripe has more than 20 years of medical device industry experience. Most recently, he served as senior vice president of strategic marketing for DJO Global, San Diego, California.
“We’re thrilled to have Rob join our team,” said Maynard Carkhuff, Freedom’s president and CEO. “He has repeatedly shown the ability to develop strategies to maximize effectiveness and drive growth for the markets being addressed. He also comes to us with an impeccable track record of launching new products and leading new business initiatives. We’re confident that his insights, know-how, and passion for innovation will play a key role in our future successes.”