Therafirm, headquartered in Kansas City, Kansas, a division of Knit-Rite, Kansas City, was awarded the Most Innovative Retail Product of 2015 for its EASE® line of compression legwear at the VGM Heartland Conference, held June 15-18 in Waterloo, Iowa. The award was given as part of a “Retail Idol” competition that featured seven manufacturers and 12 retail products. The products were scored on features and benefits, packaging, merchandising, and marketing tools.
Therafirm’s EASE Awarded Most Innovative Retail Product
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