Therafirm, headquartered in Kansas City, Kansas, a division of Knit-Rite, Kansas City, was awarded the Most Innovative Retail Product of 2015 for its EASE® line of compression legwear at the VGM Heartland Conference, held June 15-18 in Waterloo, Iowa. The award was given as part of a “Retail Idol” competition that featured seven manufacturers and 12 retail products. The products were scored on features and benefits, packaging, merchandising, and marketing tools.
