As a practicing clinical orthotist, I follow the guiding philosophy that if you treat your patients as if they were members of your family, then you will develop longstanding relationships with them and establish an atmosphere in which patients are confident in your work and recommendations. So if you are treating a pediatric patient, he or she should be provided with the same orthosis or prosthesis and treatments that you would expect your own child in the same scenario to receive. Because your patients know that their interests are of utmost importance to you, following this philosophy lends itself to patient satisfaction, which will likely result in repeat visits and patient referrals. Lee Cockerell describes this well in the book, Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney, in which he discusses how Walt Disney Corporation’s theme parks have been and remain successful. All employees, called cast members, are trained to provide customers with the most enjoyable experience possible. Creating employees with an ideal working environment ultimately results in employees providing an experience that customers want to return to year after year.1
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