In 2018, John Brinkmann, MA, CPO/L, FAAOP(D), wrote a feature article in The O&P EDGE about what O&P providers should call the people they treat. Are they patients, clients, or consumers? He considered how each label can affect patient’s self-perception of themselves, the attitudes toward them, and their clinical relationships.
Aside from discussing the meaning behind patient and consumer, the Becker’s article considered variations of other healthcare terms, including physician assistant versus physician associate, and precision medicine versus personalized medicine. Similarly to how The O&P EDGE has written about holistic care, Becker’s writes that personalized medicine and precision medicine are often used interchangeably, but precision medicine may be overtaking “because the word ‘personalized’ implies a treatment developed uniquely for each patient, which overstates what the science actually delivers.”
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