You may already be familiar with Amplitude, the consumer-facing sister publication of The O&P EDGE. Since its launch in 2015, Amplitude has served as a go-to information resource for the limb-loss community, helping amputees make smart decisions about their limb care, lifestyles, and overall health.
The magazine’s readership has increased manifold over the years, especially online. Amplitude’s print edition now reaches about 50,000 readers per issue, and the website, weekly newsletter, and social media channels draw more than half a million additional readers per year.
But given the size of the US amputee population, there are plenty of potential readers that Amplitude still isn’t reaching. To continue increasing the audience, the magazine is unveiling a new distribution initiative in 2024: Starting with the March/April 2024 issue, Amplitude will send two free office copies to every O&P facility in the United States.
Aside from a special “Office Copy” emblem on the cover, these magazines will be identical to the copies mailed to individual subscribers. They’re specifically intended for public consumption in O&P facilities, available to patients and caregivers during office visits.
Amplitude’s goal is to open new channels for connecting with readers. By displaying the magazine in your waiting room, you’ll enable more amputees to discover the publication—and a better-informed amputee community can translate into better outcomes for your patients.
The office copies of Amplitude constitute a free educational resource for your practice, providing amputees—as well as O&P clinicians and staff—with relevant information on high-impact subjects such as:
- Mental health
- Physical fitness
- Patient-prosthetist communication
- Sports and recreation
- Support groups and social engagement
- Consumer technology
- Mobility aids
- Dating and relationships
- Fashion
- Insurance
- Travel
Amplitude offers far more than a way to pass the time during office visits. Yes, it’s an attractively produced and entertainingly written magazine. But its real value lies in its ability to encourage healthy lifestyles, clarify trends, sharpen context, elevate conversation, and empower amputees to exercise agency over their lives.
You’ll receive your first office copies of Amplitude beginning with the March/April 2024 issue. That might seem like a long way off, but it’s only two issues away. As the date approaches, more information will be headed your way about what to expect and how you can integrate the free office copies of Amplitude into your practice.
O&P professionals have been crucial partners for Amplitude from the very beginning. Thank you for continuing to support its mission of serving the limb-loss community.
For more information about Amplitude’s distribution strategy, visit the FAQ page at livingwithamplitude.com/subscriber-FAQ.
