The sales reps aren’t taking business away–the
orthotic shops are giving it to them. –Mark DeGroff, DeGroff
Orthopedic Supplies, Commerce, Michigan
It is not about marketing–it is about forming
relationships.–Joyce Perrone, consultant, Promise Consulting
Inc., Pittsburgh, Pennsylvania
These two comments from observers close to the O&P
industry scene reflect what many certified practitioners are
failing to do to keep and increase their share of the
business.
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