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Home Feature

Don’t Give Away Your Business! Get It and Keep It

by Miki Fairley
July 1, 2006
in Feature
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The sales reps aren’t taking business away–the
orthotic shops are giving it to them.
–Mark DeGroff, DeGroff
Orthopedic Supplies, Commerce, Michigan

It is not about marketing–it is about forming
relationships
.–Joyce Perrone, consultant, Promise Consulting
Inc., Pittsburgh, Pennsylvania

These two comments from observers close to the O&P
industry scene reflect what many certified practitioners are
failing to do to keep and increase their share of the
business.

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