WillowWood, Mt. Sterling, Ohio, announced the promotions of Linda Wise and Charlie Huizinga within the company’s executive and marketing teams.
Wise has been promoted to chief marketing officer. In this new capacity, she will assume full leadership of the company’s marketing team and join the company’s executive leadership team while continuing to lead all domestic and international sales within the Americas.
Wise joined WillowWood in 2009 as marketing manager, and was promoted to marketing director in November 2014. During her tenure, she has strengthened customer education efforts by establishing and recruiting product specialists, has identified and developed new online and print tools for customer use, and helped implement and roll-out the company’s rebranding in 2011. Most recently, she established new distributor relationships in Latin America and led product registration efforts in Brazil and Colombia.
Huizinga has been promoted to sales and marketing manager. In his new role, he will continue to be responsible for international sales, concentrating on the European market, while taking on the management of WillowWood’s product specialist team for domestic customer education and product awareness.
Since joining WillowWood in October 2012 as a product specialist, Huizinga has built strong relationships with the company’s clinical customers and key international distributors. In 2013, he was promoted to international sales and key account manager.