As you know, the staff at The O&P EDGE and I are constantly looking for ways to improve every aspect of what we do—we look hard at our own performance and actively seek out and use feedback from our readers, writers, and board of advisors to learn how to make our products better and more useful to you. This year, in our annual survey about editorial effectiveness, one of the most active members of our board reminded us that while we're striving to improve, it also doesn't hurt to stop and celebrate our successes. Though it's only September, I realized that we've already made major strides this year. Here are just a few: Coverage range—The O&P EDGE was the only U.S. O&P magazine that reported live from Leipzig. We've also developed articles from industry-exclusive interviews with top European researchers, and we continue to provide the most extensive international coverage of the profession. Exposure—We were the only U.S. O&P magazine with staff exhibiting at the 2010 ORTHOPÄEDIE + REHA-TECHNIK International Trade Show for Prosthetics, Orthotics, and Rehabilitation Technology, where we showcased The O&P EDGE. This was in addition to the numerous other meetings this year where we showcased the magazine, met personally with thought leaders in the field, and participated in a panel discussion. Subscribers and visitors—We produce the most-read print and electronic publications in the profession. Our print subscribers, e-newsletter readership, and online readers are all increasing. Our staff has expanded by two, and both of our assistant editors, Morgan Stanfield and Laura Hochnadel, recently won writing awards. Of course, we're not content to rest on our laurels, and we know that our readers aren't either. That's why this month's issue is packed with ideas for improving your practice and your business ("I'm a Technician, Not a Magician," and "Provider Compliance Updates"), with views and concepts that you can put into use now and those you can look forward to using in the future ("Fabrication Tips and Tricks for 2010,", and "Rapid Prototyping/Manufacturing"). In addition to our in-depth feature coverage, The O&P EDGE continually strives to provide the most relevant industry-specific news with the deepest coverage. Though the final rules on how healthcare reform will be implemented are still being worked out, the interim final rules seem to indicate that O&P will be included under healthcare reform's insurance exchanges. The O&P EDGE will keep you updated as the details are made available. I look forward to visiting with you at the AOPA National Assembly later this month. Happy reading! Tonja Randolph
As you know, the staff at The O&P EDGE and I are constantly looking for ways to improve every aspect of what we do—we look hard at our own performance and actively seek out and use feedback from our readers, writers, and board of advisors to learn how to make our products better and more useful to you. This year, in our annual survey about editorial effectiveness, one of the most active members of our board reminded us that while we're striving to improve, it also doesn't hurt to stop and celebrate our successes. Though it's only September, I realized that we've already made major strides this year. Here are just a few: Coverage range—The O&P EDGE was the only U.S. O&P magazine that reported live from Leipzig. We've also developed articles from industry-exclusive interviews with top European researchers, and we continue to provide the most extensive international coverage of the profession. Exposure—We were the only U.S. O&P magazine with staff exhibiting at the 2010 ORTHOPÄEDIE + REHA-TECHNIK International Trade Show for Prosthetics, Orthotics, and Rehabilitation Technology, where we showcased The O&P EDGE. This was in addition to the numerous other meetings this year where we showcased the magazine, met personally with thought leaders in the field, and participated in a panel discussion. Subscribers and visitors—We produce the most-read print and electronic publications in the profession. Our print subscribers, e-newsletter readership, and online readers are all increasing. Our staff has expanded by two, and both of our assistant editors, Morgan Stanfield and Laura Hochnadel, recently won writing awards. Of course, we're not content to rest on our laurels, and we know that our readers aren't either. That's why this month's issue is packed with ideas for improving your practice and your business ("I'm a Technician, Not a Magician," and "Provider Compliance Updates"), with views and concepts that you can put into use now and those you can look forward to using in the future ("Fabrication Tips and Tricks for 2010,", and "Rapid Prototyping/Manufacturing"). In addition to our in-depth feature coverage, The O&P EDGE continually strives to provide the most relevant industry-specific news with the deepest coverage. Though the final rules on how healthcare reform will be implemented are still being worked out, the interim final rules seem to indicate that O&P will be included under healthcare reform's insurance exchanges. The O&P EDGE will keep you updated as the details are made available. I look forward to visiting with you at the AOPA National Assembly later this month. Happy reading! Tonja Randolph