Blatchford, headquartered in Basingstoke, England, has named Paul Roberts as its Group CEO.
Roberts joins Blatchford from a British-based engineering company, and has a background in advanced engineering and business leadership. Roberts’ appointment reflects the company’s strategic initiative to grow its prosthetic products business globally, particularly in the United States.
“By expanding our US sales presence and committing to enhancing our manufacturing capability, Blatchford is well placed to deliver on its strategic goals. At a time of significant change in our industry, we are clear that our priority in the US will remain on collaborating, not competing, with our customers. We will continue to provide high-quality products and customer service as an independent P&O manufacturer,” Roberts said.