Physiotherapy Corporation, Exton, Pennsylvania, a national provider of outpatient physical therapy, occupational therapy, and orthotic and prosthetic services unveiled a new brand identity that includes a new logo and tagline. Its Physiotherapy Associates brand will be known as Physio. After the anticipated two-year completion of the brand migration, the Physio brand family will consist of seven core brands: Physio, Physio O&P, PhysioKids, Physio@Work, PhysioLink, Keystone Physical Therapy, and Champion Sports Medicine.
In addition, the company announced that, as of May 4, the name of its orthotic and prosthetic clinics has been changed to Physio O&P. Prosthetic Orthotic Solutions Inc. (POSI) will continue and is positioned as the Physio O&P division Center of Excellence.
“Today is a special day for our company, for our new brand identity, and especially for our ongoing commitment to improve the health and wellness of our patients. Our new tagline: Live Better, Work Smarter, Play Harder is a powerful statement that reflects the promises we make to our patients and communities we serve,” said CEO Hank Balavender, PT.
