Ottobock launched a global initiative, #IAmAMountain, to unite and empower people with disabilities via the anthem “Mountain,” written specifically for the campaign by Sam Ryder. Presented for the first time at the grand finale of this year’s Eurovision Song Contest on May 13 in Liverpool, England, Ryder’s song honors the fearlessness it takes to get to the other side of adversity. Ryder performed alongside Queen drummer Roger Taylor as performers with disabilities took the stage in front of over 160 million viewers.
“The song ‘Mountain’ celebrates perseverance and is intended to give courage to all who need it,” said Ryder. “It is all about growing in the face of loss, grief, or darkness, and becoming as strong as a mountain. And then looking back with pride and new zest for life on how you have overcome what life has thrown in your way.”
The campaign brings together stories from 26 Ottobock users from 14 countries. They will join Ryder to invite others to share their personal experiences by asking, “What have you overcome?” with the hashtag #IAmAMountain.
“Sam Ryder is the perfect voice and partner for our campaign,” said Martin Böhm, Ottobock’s chief experience officer. “His involvement will help our community overcome so many barriers, just as his Eurovision performance was a moment of real visibility and representation for people with disabilities in front of an audience of millions. We will be taking this approach to the next level with our #IAmAMountain campaign. By inviting people with disabilities to share their stories, we hope to change society’s perception and instead, celebrate all the things that are possible in life. This is exactly what Ottobock is all about.”
To see the Eurovision performance, visit Ryder’s YouTube page.
