WillowWood received a Gold Anthem Award Honor in the Product and Innovation category for its 2024 rebrand in collaboration with creative agency Digital Design NYC. The Anthem Awards, given for social impact, received over 2,300 submissions from 44 countries for this year’s awards.
“Our partnership with Digital Design NYC allowed us to craft a brand identity that not only honors our legacy but also propels us into the future,” said WillowWood CEO Mahesh Mansukhani. “The rebrand reflects our promise to provide innovative prosthetic solutions that enhance mobility and transform lives.”
Key features of the redesign included a revitalized logo, a cohesive color palette inspired by movement and vitality, and a redesigned website offering an intuitive user experience.
