WillowWood launched a new brand identity to mark its expansion into multiple new product lines and technologies. Beyond recent liner products, WillowWood now also designs and manufactures high-performance feet and a myoelectric liner for upper-limb bionic prostheses and distributes the powered INTUY Knee.
“Our new brand reflects the dramatic progress we have made in broadening our prosthetic solutions for individuals with limb difference, while still honoring our rich 115-year history. It’s time for our brand to properly reflect the game-changers that our organization has been launching and will continue to bring to the O&P community,” said CEO Mahesh Mansukhani.
“We embarked nearly five years ago on an outcomes-driven approach to product innovation with the collaboration of many of our research partners and the backing of federal grant funding, which includes $12 million of new awards secured in just the last two years. Having launched over 15 new products in this same period with pronounced impact on the amputees we serve, and a strong pipeline of development underway, we will be helping to transform the prosthetic industry for years to come,” added COO Daniel Rubin.
“We partnered with WillowWood and its exceptional team to transform the prosthetics industry, and the new brand reflects its market-leading innovation. WillowWood continues to actively seek acquisitions and partnerships with other prosthetic manufacturers who share our core value of securing great patient outcomes,” said Erin Lansky, principal at Blue Sea Capital, which made a significant growth investment in the company in 2021.
