The NBCUniversal Creative Impact Lab, an initiative of its corporate social impact brand, NBCUnites, partnered with the Challenged Athletes Foundation (CAF) and nonprofit agency Venice Arts to create a 30-second public service announcement (PSA) featuring Team USA Athlete and Paralympic hopeful Derek Loccident.
Originally a collegiate football player, Loccident transitioned to track and field with a prosthesis provided by Össur and sports expense grant from CAF after a lower-limb amputation.
The PSA invites viewers to witness Loccident’s journey and be part of a celebration of determination, hope, and triumph over adversity. The spot made its debut on NBC Sports in May to mark 100 days until the Paris Paralympics and will continue to air on the platforms of Comcast and NBCUniversal throughout the Olympic window.
“CAF is an amazing foundation that helps tons of people around the world,” said Loccident. “It’s awesome to be part of a family like this. They allow athletes to compete with confidence, knowing that whatever happens, happens, and the rest will take care of itself.”
“Featuring Derek Loccident’s journey to Comcast NBCU audiences is a win-win partnership between CAF, Venice Arts, and NBCUniversal Creative Impact Lab,” said Kara Sterner, CAF’s chief marketing officer. “This collaboration not only showcases our mission but also amplifies our visibility, enabling us to scale our impact. It’s a prime example of how targeted exposure through creative alliances can empower nonprofits to expand their reach and deepen their community engagements.”
Watch the PSA on CAF’s YouTube channel.
